Google have made a big turndown last month on some of the most hated advertising campaigns. These are of course Bundle Installers. Before our website ranked high on Google, we where displaying premium adverts for computer repair services so when terms and conditions with Google Adwords change, we get notified and the last notification we got caught our eyes.
Dear AdWords Advertiser,
We’re writing to let you know about a change to Google’s advertising policies that might affect your AdWords account.
In late April, the Google AdWords Unsupported Content policy was changed to include additional requirements related to free desktop software downloads. If you don’t promote free desktop software, this change shouldn’t impact you.
You won’t be allowed to promote free desktop software, unless the ad explicitly names the software promoted and leads to the designated primary distribution source for the software.
What you can do:
If you advertise free desktop software, please ensure that your ads and landing pages meet the following standards:
– The ad includes the promoted software’s name
– The ad directs to a landing page on the site designated as the software’s primary distribution source
Google will be providing software developers an opportunity to designate their primary distribution source for use with these ads.
Basically, it means they are going to clamp down on software companies like CNET and Softpedia from advertising their bundle installers to people searching for legitimate software such as Skype, VLC, Open Office or even antivirus software.
It’s great news because computers are getting infected with aggressive adware through bundle installers that insert their adverts into your browser.
If you have a problem with Adware on your computer, call us today on 01409 478 040.